ACE Strategy

Avalon is committed to implementing its “ACE” strategy, which forms the cornerstone of its vision to become a ⃁ billion leading pharmaceutical company by 2030. This strategy, formulated in 2025, is built around three main pillars: Accelerate, Catalyze, and Expand, with clearly defined objectives and dedicated initiatives for each.

The strategy was developed based on in-depth market studies to support Avalon’s transformation into a leading player in the pharmaceutical sector, ensuring sustainable growth, strengthening its competitive position, and creating a positive impact on the communities it serves. The development process included market analyses in collaboration with international consulting firms, comprehensive internal assessments, and advisory input from specialized organizations such as IQVIA and Strathaus.

This strategic direction (ACE Strategy) reinforces Avalon’s position as a leading company across various segments of the pharmaceutical industry. The company plans to expand its portfolio of prescription and over-the-counter medicines, with a focus on specialized areas such as oncology treatments. Through technology transfer agreements, Avalon will localize the production of major brands, supporting its expansion into the GCC, African, Middle Eastern, and Southeast Asian markets.

As the company advances along its growth path, it has identified key areas for development to achieve higher operational efficiency. While certain segments, such as over-the-counter (OTC) medicines, reinforce Avalon’s leadership, the company aims to expand its presence in the prescription drug sector to strengthen its business. Additionally, in line with Vision 2030 objectives, Avalon seeks greater manufacturing autonomy by owning its technologies and managing its production facilities independently.

To ensure effective execution of its new strategy, the Strategy Management Office, officially launched in 2025, will lead all of the company’s strategic initiatives under the guidance of a team of specialized experts, ensuring effective coordination and accelerating growth plans. The office focuses on three main pillars: First, Aligning internal objectives and enhancing team integration by creating a connected work environment to ensure all stakeholders are aligned.

Second, Overseeing the execution of the long-term strategy with a focus on key performance indicators. Third Implementing trans formative initiatives, such as digital transformation.